Evian Babies

July 15, 2009

A great example of a viral video with high production values. 12 million views and counting…

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Back to the Basics Advertising

April 22, 2009

I read an interesting AP article on MSNBC this morning titled “As buyers shift from wants to needs, ads follow“.  The article talks about how brands are advertising in this drawn out ressession.  Inexpensive staple items like Hamburger Helper and Kool-Aid are in, gourmet oils, sauces and beverages are out.  The most telling example was [...]

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New President. New Whitehouse.gov

January 23, 2009

Leading up to his inauguration then President Elect Obama was asked on more than a few occasions to comment on the economy and crisis on the Gaza Strip.  Most times he would say that “there can be only one President at a time” and abstain from interjecting what he thought the U.S. should do. The [...]

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How did our client double her bookings in a ‘Bad Economy’?

January 19, 2009

I was at a shoot tonight at Wired and Fired, a client we started working with in October of 2008.  Erinn informed me that her children’s party bookings have been going through the roof since we shot and posted a video on her site.  I believe very strongly that there is lots of business out [...]

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Are The Yellow Pages Dead?

January 19, 2009

A couple of years ago I met with a client that was reviewing their Yellow Pages advertising.  The proposal included an increase over the previous year, yet the ad size and position was the same.  And of they decided they didn’t want to keep increasing their spending they faced the potential that their ad would [...]

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Will Ads Kill MySpace?

February 12, 2008

In the summer of 2005 Rupert Murdoch’s company News Corp. paid $580 million for MySpace.com, a wildly successful social networking site.  Facebook, another fast growing 3 year old social networking site has turned down offers as high as $1.6 billion.  In a February 8, 2008 Business Week article writers Spencer E. Ante and Cathering Holahan [...]

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Naming Rights for Giants/Jets Stadium Expected to Set Record

February 11, 2008

What would you pay to have your name on the new Giants/Jets Stadium under construction in East Rutherford?  How about $25,000,000 per year?  That’s the amount that experts predicted in an AP article that appeared in MSNBC.com today!  Could that be a bargain?  I mean the stadium is in America’s most expensive ad market and will be home to [...]

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Jet Blue Meltdown

February 7, 2008

February 20th, 2007Jet Blue Founder & CEO David Neeleman appeared on the Today Show this morning to address its Valentine’s week meltdown that left passengers stranded and more than 1100 flights cancelled.Neeleman said he was “horrified” by the mess and it was the worst possible case scenario. He took responsibility as CEO and introduced a [...]

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Beckham Will Ignite Soccer in the US

February 7, 2008

January 14th, 2007Soccer star David Beckham is coming to the US in a $250 million five-year deal. The move will have a significant impact on the L.A. Galaxy (his new team), Major League Soccer and the sport in general. Beckham is a star in the world of soccer. He transcends the sport with paparazzi following [...]

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Prove It Or Lose It

February 7, 2008

January 13th, 2007This morning I took a call from a Verizon Yellow Pages rep. She began her pitch by telling me that she wanted to verify all the information they had on Caffeine Group was correct. Phone number, address, area of business, website, etc. She made it seem that she was simply checking facts, not [...]

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