Prove It Or Lose It

February 7, 2008

January 13th, 2007This morning I took a call from a Verizon Yellow Pages rep. She began her pitch by telling me that she wanted to verify all the information they had on Caffeine Group was correct. Phone number, address, area of business, website, etc. She made it seem that she was simply checking facts, not [...]

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Delta Steps Up

February 7, 2008

August 10th, 2006This morning I awoke to news of a security alert and arrests in London. The alleged plot involved terrorists bringing on various liquids, combining them and detonating them in the air over the Atlantic Ocean. The reaction over here was to ban all liquids from carry on bags and to increase inspections and [...]

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Air Tower Demo Video Project

February 7, 2008

Air Tower Demo Video ProjectAugust 3rd, 2006Caffeine Group has been working with the world’s busiest airport – Hartsfield-Jackson Atlanta International Airport – document the demolition of the former Air Traffic Control Tower. Small clips are being posted on YouTube.com for the world to see culminating with the release of footage of the Tower’s final demolition [...]

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Nike Makes Commercials Easy To Get At

February 7, 2008

July 31st, 2006Nike has long been a leader in making use of the web to build their brand. While many companies showcase their tv commercials on the web few allow you to download the videos. Not Nike. The company now allows you to download it’s Nike Air commercials in a variety of formats including Quicktime, [...]

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Why Blog – A Business Perspective

February 7, 2008

July 19th, 2006Business is about ‘relationships’. Blogging is about publishing your thoughts for the world to read. Blogging showcases how you think.I’ve learned that “willing to pay me money” is not enough of a reason to work with a potential client. It’s important that we see eye to eye on big picture stuff. For example, [...]

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Home Depot To Sell Ads On Site

February 7, 2008

July 19th, 2006Home depot announced July 18th that they would begin selling ads to their vendors. When customers click on an ad they are taken to a vendor branded mini site where they can view product demos, streaming video and other information.With 4 million visitors a week this is a targeted opportunity that should prove [...]

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Pirates, McDonalds & Volvo

February 7, 2008

July 12th, 2006“Pirates of the Caribbean: Dead Man’s Chest” quietly raked in $132 million this weekend surpassing “Spiderman” to become the all time best debut for a film. McDonald’s and Volvo hope to cash in on the excitement surrounding the film.McDonald’s is giving away 28 Volvos in 28 days along with a pile of other [...]

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