Naming Rights for Giants/Jets Stadium Expected to Set Record

What would you pay to have your name on the new Giants/Jets Stadium under construction in East Rutherford?  How about $25,000,000 per year?  That’s the amount that experts predicted in an AP article that appeared in MSNBC.com today!  Could that be a bargain?  I mean the stadium is in America’s most expensive ad market and will be home to not 1 but 2 NFL teams.  And on top of it all the teams are doing things a little different.  There will be just 5 sponsor names in the entire stadium.  The naming sponsor and 1 sponsor in each of the 4 corners inside of the stadium. In this age of marketing clutter could less actually mean more for the teams and more for the sponsors?  I find this approach most interesting and wonder if it is a sign of things to come.