Nike Makes Commercials Easy To Get At

July 31st, 2006Nike has long been a leader in making use of the web to build their brand. While many companies showcase their tv commercials on the web few allow you to download the videos. Not Nike. The company now allows you to download it’s Nike Air commercials in a variety of formats including Quicktime, iPod and PSP. It makes me wonder why more aren’t doing this. If someone wants to hear and spread your message don’t put up roadblocks, make it easy.
They have also made it easy for bloggers to talk about the spots, providing code for bloggers that want to embed the videos into their code!